Blog Assignment 2 : Cultural Globalization - Gaeun Um

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The PDF "Cultural Globalization" by John Tomlinson explores the relationship between globalization and culture, emphasizing the multidimensional nature of globalization and its impact on various aspects of modern life. Tomlinson argues that globalization has been a significant force in creating and proliferating cultural identity, challenging the notion of identity as a static possession or inheritance. The document highlights the complex, accelerating, integrating process of global connectivity, encompassing flows of capital, commodities, people, knowledge, information, and ideas across international boundaries. Deterritorialization, arising from increasing dependence on electronic media and communications technologies, is identified as a defining feature of the modern era. The study addresses the implications of cultural globalization, emphasizing the deep cultural transformations that occur through seemingly trivial activities in affluent, developed parts of the world. The document critiques Eurocentric attitudes and emphasizes the need to consider the deeper cultural implications of global connectivity beyond the distribution of cultural goods. In essence, the PDF provides a nuanced and multifaceted analysis of cultural globalization, shedding light on the complex interplay between globalization and cultural identity.


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One of the most intriguing aspects of this document is Tomlinson's perspective on cultural globalization. He challenges the common notion that cultural identity is destroyed by globalization, instead arguing that it plays a crucial role in creating and proliferating cultural identity. This contrasts with the typical belief that globalization erases local cultures. Additionally, Tomlinson emphasizes the multidimensional nature of cultural globalization, highlighting how it involves the flow of capital, commodities, human resources, knowledge, information, and ideas across international boundaries. This complexity underscores Tomlinson's assertion that cultural globalization does not destroy local cultures, but rather preserves and strengthens them.


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1. Do you agree with Tomlinson's perspective on cultural globalization, that it does not destroy local cultures but rather creates and proliferates cultural identity? Why or why not?


 How does the concept of deterritorialization, arising from increasing dependence on electronic media and communications technologies, impact cultural globalization? Is it a positive or negative force?


 Tomlinson critiques Eurocentric attitudes towards cultural globalization. Do you think there are other cultural biases that impact our understanding of globalization? How can we address these biases?


 Tomlinson emphasizes the multidimensional nature of globalization, encompassing flows of capital, commodities, people, knowledge, information, and ideas across international boundaries. How do these flows impact cultural identity and cultural exchange?


 How can we balance the benefits of cultural globalization, such as increased cultural exchange and diversity, with the potential negative impacts on local cultures and cultural identity?

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